Creating Pricing Rules

What Are Pricing Rules?

Pricing rules let you define automated strategies for how your prices should respond to competitor changes. Rules suggest price adjustments - you always have final approval.

Rule Types

Match Competitor

Set your price equal to a specific retailer or the lowest competitor price.

Example: Match Amazon's price exactly

Beat by Percentage

Price below the lowest competitor by a percentage.

Example: Price 5% below the lowest competitor

Beat by Amount

Price below the lowest competitor by a fixed amount.

Example: Price £10 below the lowest competitor

Stay Within Range

Keep your price within a certain range of competitors.

Example: Stay within £15 of John Lewis

Creating a Rule

1. Navigate to Settings > Pricing Rules
2. Click Create Rule
3. Configure:
   • Rule name: Descriptive name for reference
   • Strategy: Choose from the options above
   • Target: Specific retailer or "lowest competitor"
   • Amount/Percentage: The value for your strategy
4. Set boundaries (see next section)
5. Choose which products it applies to
6. Save and activate

Setting Boundaries

Protect your margins with limits:

• Minimum margin %: Never go below this profit margin
• Minimum price: Hard floor price
• Maximum discount %: Limit how much prices can drop

Rule Priority

When multiple rules could apply to a product, the most specific rule wins:

1. Product-specific rules
2. Category-specific rules
3. Store-wide rules

Further Reading

• Automated Pricing Rules: When to Match, Beat, or Ignore Competitors - Deep dive into pricing rule strategies
• Dynamic Pricing Strategies for UK Shopify Stores - Complete guide to dynamic pricing